“It is exerting a powerful gravitational pull on every observable thing in our universe.”
What matters is not the perception, nor the fashion, not who’s up and who’s down, but what someone has done and if they meant it. What matters is that you want to see and make and do, on as grand a scale as you want, regardless of what the tiny voices of tiny people say. Do not be critics, you people, I beg you. I was a critic and I wish I could take it all back because it came from a smelly and ignorant place in me, and spoke with a voice that was all rage and envy. Do not dismiss a book until you have written one, and do not dismiss a movie until you have made one, and do not dismiss a person until you have met them. It is a fuckload of work to be open-minded and generous and understanding and forgiving and accepting, but Christ, that is what matters. What matters is saying yes.
Summary: Bands and fans spend lots of money to create a critical mass of attendees at SXSW. This gathering is a marketers dream. Large companies invest a small amount of money to advertise and sponsor events and get tons of exposure while most bands end up with little in return. Fucked Up argues that it’s time for the artists to take ownership and not allow a lot of the money invested in SXSW to be diverted away from them.